commercial rant

I'm sure you've seen it - heard it.
i was watching TV and there was some horrible commercial for a car or a video game or some kind of toothpaste - i don't know. it was annoying.

but the music?
it was fucking Lou Reed's "Perfect Day".
and that killed me.
i didn't know if i should start crying or smash the television.
i did neither. i walked away.

yes, it's a great song.
it's a fanfuckintastic song, but that's the problem.
Now it's going to be attached to that commercial. maybe not for me, but for someone, and i feel bad for that someone.

music is emotional and it can connect us with images, memories, dreams. moments in time, and moments of meaning. a first kiss, a last goodbye, a death, a birth, a reunion.

that's why music can work so well, or go so wrong, in movies and tv shows... i mean - for me - i can't hear "i go crazy" without thinking of some kind of wonderful, and every time i hear the Faces go "ooh la la" i'm back at rushmore. what's Reality Bites without "Add It Up" or Beautiful Girls without Neil Diamond? This shit is important for art, for life, for love - and now all people are going to get is a memory of a commercial.

i understand that people have to sell things, make money, but do they have to kill music in order to do it?

that commercial was geared towards people who either have no appreciation for music or who are too young to know that song. either way, it's not for me.

*end rant*